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International Business Strategy of fast fashion Brands (On the example of Zara)
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Omnilytics - Click here for insights on Zara's international pricing strategy: https://bit.ly/2Hz5dyF Tops in Zara Indonesia were priced at least 13% higher than in Spain but the brand's clear good-better-best helped it
Study on Zara International Strategy
Zara Global Strategy
Strategy Study: How Zara's strategy made her the queen of fast fashion
A case study on the internationalization process of a 'born-global' fashion retailer
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